TV One Launches New Brand Identity Evolving Network in a Bold, New...

TV One Launches New Brand Identity Evolving Network in a Bold, New Way

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A sneak peek at TV One’s new brand promise to REPRESENT the best of Black culture and entertainment – past, present and future. (Courtesy Credit: TV One)

Building on a strong legacy, TV One, the network dedicated to Black viewers, is introducing a new brand promise to REPRESENT the best of Black culture and entertainment – past, present and future. During the network’s live telecast of the 47th Annual NAACP Image Awards on Friday, Feb. 5, 8 p.m. ET, TV One will be re-presented to viewers in a bold, new way. The look, feel, design, as well as the network’s new tagline, “REPRESENT” will reiterate the channel’s commitment to truly offer the most engaging Black entertainment experience.

“We have a vision of the future that can only be achieved by defying expectations. Our new brand identity will underscore the importance of re-presenting and re-imagining ourselves to our viewers with a call to action that will catapult us into the future in a fresh new way,” said Brad Siegel, President of TV One. “From representing black greatness with our live telecast of the 47th Annual NAACP Image Awards, to being on the forefront of news issues in the Black community with News One Now, to new original reality and scripted series The Next: 15 and Here We Go Again, our goal is to raise the bar on entertainment offerings reflecting the beautiful and strong diversity within Black culture.”

“We are committed to delivering on what consumers are demanding and what is missing in entertainment – a more balanced representation of stories and black images that exist in today’s culture,” said Lori Hall, SVP, Marketing when asked why TV One chose “REPRESENT” as its new tagline. “Distilled into one word, we are able to signal to viewers everywhere that we are authentic, not contrived, honest and real. It is a fresh new brand promise people can believe in because they know what it means to represent as a single-word statement. Within ‘represent’ is the word ‘re-present’ and this is also a core part of our brand promise.”

“We will put great stories first, connecting and entertaining through emotion,” said D’Angela Proctor, SVP, Original Programming and Production. “We will be brave with our storytelling, elevating new voices and investing in people who have something to say. We will deliver on programs our audience craves and deserves. Our first-ever Change Agents: History in the Making short films and our American Black Film Festival Screenplay Competition are perfect examples of how we are finding and elevating new voices and talent.”

In addition to a comprehensive creative overhaul of the network’s on-air and off-air brand elements, such as the tagline, logo, promos and its website, TV One is dedicated to producing high-quality, well-rounded Black content across a variety of genres. From signature series (Unsung, Unsung Hollywood), popular reality series (Hollywood Divas, Rickey Smiley For Real), highly-rated true crime series (Fatal Attraction, For My Man, Justice By Any Means), original comedies (Born Again Virgin, Here We Go Again), daily news (News One Now), to original movies (The Miki Howard Story, Definitely Divorcing) and specials (47th Annual NAACP Image Awards, Triumph Awards), the network remains committed to producing and developing a robust and impressive slate of smart and entertaining original programming.

For a sneak peek of TV One’s new brand identity, check out the following promos below. More information about TV One’s upcoming programming is also available on the network’s companion website at www.tvone.tv and viewers can join the conversation by connecting via social media on Twitter, Instagram and Facebook (@tvonetv) and using the hash tags #TVOneRepresent and #Represent.

About TV One:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK,www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.

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